It doesn’t matter what business or industry you’re in, a strong online presence is vital to stay relevant in your market and on top of your game.
The value of content marketing is undeniable with a recent report stating that 72% of businesses saw an increase in engagement and leads after adding quality content to their website and social media channels.
The better the content, the better the conversion rate.
While we know the importance of implementing great content into your business, we also know it’s not a quick or simple task to undertake.
Here are 4 reasons why you should consider outsourcing your content creation…
1. It’s cost effective
Hiring a full time in-house writer isn’t always a viable option for most businesses and not every business needs a constant daily flow of website content. This means there’s not always something for a full-time writer to do and if they’re getting paid by the hour, chances are they’ll take longer to produce the required work. Outsourcing content means you only pay for what you need, when you need it.
2. It frees up time
Creating content of quality can take time and if you’re a business owner, you’ve probably got a long to-do list. Outsourcing content to an agency or freelancer means you can focus on the areas of your business that really need your brain power.
3. The creativity is constant
When you’ve got a lot on your plate, trying to think of new and different content ideas to keep your customers and audience interested can be challenging. Outsourcing your content means all the market research, brainstorming and head work can be done by someone else.
4. You gain quality expertise
To put it bluntly, not everyone is the best writer or creator. Even if you’re confident about your ability to string a sentence together, sometimes it’s just a lot easier to get someone else to worry about it. At Hypergrowth Content, we make sure we fully understand a topic before creating content about it and we triple check and proofread all of our work.]
